I first encountered Heirzoom's phenomenal fennome pastries at the West Chester Artisan
Exchange. Passed down through the generations, founder Diane Holtaway learned the Hungarian recipe from her aunt Betty. Crisp, buttery, and wonderfully light, these gustatory delights were one of the highlights of my trip to the Artisan Exchange. So when I heard that Diane was bringing Heirzoom to Reading Terminal Market in the form of a Sunday popup, I knew I had to stop by!
Every Sunday from 9-5PM, Diane will be selling the pastries at RTM. She'll even show you how to make them! Each of these delicious bites are handmade - no two are exactly the same! It's a family-run operation, and when I stopped by this past Sunday, she was with her son highlighting their product to the crowds, right by the Metropolitan Bakery on the NE corner of the market.
Fennomes are inspired by the Hungarian term "finom." Meaning delicious, delicate, and tasty, it's wonderfully emblematic of each bite. Artisanally made with sweet cream butter, unbleached flour, and pure cane sugar, each fennome is filled with all-natural jams and fillings, including blueberry, strawberry, apricot, and raspberry. Treat yourself and obviously, they're perfect for gifting!
You can also get an entire box of these fennomes to share with the family or your co-workers. These can come decorated with chocolate, offering a nice richness to contrast with the sugary crystals studding the fennomes. Absolutely no artificial colors, flavors, or preservatives!
So be sure to stop by on Sundays at RTM and stop by to try Diane's heirloom recipe. You won't be sorry. And if you can't make it on Sundays, stop by their website to get them shipped!
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